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商品編號： 9-409-039 出版日期： 2008/09/04 作者姓名： Groysberg, Boris;Thomas, David A.;Wagonfeld, Alison Berkley 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 2011/07/07 地域： United States 產業： Internet services 個案年度： 2008 -
商品敘述：
This case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial energy that it had when she joined. She and her colleagues reflect on how Google has been able to maintain its culture as the company keeps doubling in size.
涵蓋領域：
Business growth;Entrepreneurship;Growth strategy;Internet;Organizational change;Organizational culture;Technology
相關資料：
Case Teaching Note, (5-412-059), 11p, by Boris Groysberg
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